You are looking at a brand new genuine BMW Heated Front Seat Backrest Bead/Wing Element (Right) for the cushion for a BMW E90 E90 LCI 92 E92 LCI M3 Sedan and Coupe 2008-2013. These are sold individually and come brand new in BMW packaging. This is for a Euro spec seat. US Spec seats use a different method but this may be helpful if you're retrofitting or doing a custom job.
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